61 Quotes by Stefan Sagmeister

  • Author Stefan Sagmeister
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    I'm actually quite critical of the storytelling theme. I think all the storytellers are not storytellers.

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  • Author Stefan Sagmeister
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    By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.

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  • Author Stefan Sagmeister
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    U.K. psychologist Daniel Nettle thinks of happiness as a carrot on a stick, designed by evolution to show the right way, and also designed so that we will never permanently reach it. We likely would just sit around and eat sweet and fatty foods all day, and that is simply not in the interest of evolution.

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  • Author Stefan Sagmeister
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    Being in a foreign place, preferably for the first time, having seen many things and collected new impressions, and returning to an empty hotel room with an hour or so to blow. That mix often yields fine results.

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  • Author Stefan Sagmeister
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    I myself am doing a full year of experiments every seven years, but I'm sure many other divisions are possible, depending on the field, the possibilities, and personal preferences. One hour a day or a day a week.

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