32 Quotes by Steve Krug

I don't think there are as many usability issues as there are tactical or strategic decisions related to whether incorporating social networking into your site is going to help or hurt.

The general reactions were that the video was either not going to load, or be painfully slow to load, or would require a plug-in users didn't have. YouTube changed that, because it just works.

Don’t make me think.

Keep it simple, so you’ll keep doing it.

If you can’t make something self-evident, you at least need to make it self-explanatory.

Or as Jakob Nielsen so aptly put it: The human brain’s capacity doesn’t change from one year to the next, so the insights from studying human behavior have a very long shelf life. What was difficult for users twenty years ago continues to be difficult today. I.

How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?

Happy talk must die.

The main thing you need to know about instructions is that no one is going to read them – at least not until after repeated attempts at “muddling through” have failed.