32 Quotes by Steve Krug

If something requires a large investment of time – or looks like it will – it’s less likely to be used.

The fact that the people who built the site didn’t care enough to make things obvious – and easy – can erode our confidence in the site and the organization behind it.

The name of the page will match the words I clicked to get there.

The reality is that in the business world almost everyone is just a very small cog in a huge collection of cogs.2 2 Sorry. Try not to take it personally. Do good work. Enjoy your home life. Be happy.

The problem is, the rewards and the costs of adding more things to the Home page aren’t shared equally. The section that’s being promoted gets a huge gain in traffic, while the overall loss in effectiveness of the Home page as it gets more cluttered is shared by all sections.