67 Quotes by Steve Sabol

All this technology has not changed the way NFL Films does business and our process. Yes, with one touch of a button now you reach millions of people but it is still the same approach that my father and I started out with.

I never thought of what I was doing as a way to sell the NFL. I was making movies about a sport that I loved, about players and coaches that I respected. I wanted to convey my love of the game through film. And most artists convey their love through art. And my art and my love was expressed through film.

I remember when we were making 'They Call It Pro Football,' which was our 'Citizen Kane.' The first line is 'It starts with a whistle and ends with a gun.'

So they talk about heaven, and I don't know what is waiting for me up there. But I can tell you this: Nothing will happen up there that can duplicate my life down here. Nothing. That life cannot be better than the one I've lived down here, the football life. It's been perfect.

We would get 20 different angles and then cut them all together. That's what I called it at the time - the 'cubistic' treatment of shooting football. It was the same thing Picasso did except we did it with a football play. It's taking a single image and looking at it from multiple perspectives.

A perfect record does not mean that someone is the greatest. Rocky Marciano never lost a fight, but I never hear anyone say he's the greatest heavyweight champion of all time.

The only other human endeavor on which there's more 16-millimeter film than pro football is World War II, and we're going to pass that in 2013.

No one used to care about halftime. But the Super Bowl has gone from a game, to an experience, to an event, to a holiday.

The pressure is suffocating down there; there's no air to breathe. You make a mistake or come up just short in the Super Bowl, and it feels like the end of the world.