67 Quotes by Steve Sabol

When my father bid $5,000 for the 1962 Championship Game, that was a huge amount. It was double the bid the year before. Pete Rozelle was flabbergasted. Who was this guy who was willing to spend so much money on what seemed like relatively worthless rights to the NFL Championship Game?

We see the game as art as much as sport. That helped us nurture not only the game's traditions but to develop its mythology: America's Team, The Catch, The Frozen Tundra.

Everything Lombardi stood for, everything that the Packers accomplished, all the principles that Lombardi has espoused for the last five years would be tarnished if they lost. He was as crabby and cranky and miserable as I'd ever seen him.

Covering a Super Bowl is actually one of the easiest things we do because our most experienced people are there. We'll have 25,000 feet of film and there's no way you're going to miss anything.

There's no comparison. One of the tenets of football, its essence, is triumphing over adversity. That can be your opponent, your shortcomings or it can be the weather.

The Super Bowl is such a corporate event that even the crowd doesn't have the same intensity.

I've always believed in that famous quote from Karl Marx, something like; 'Men make history, but not under conditions of their own choosing.

There were maybe 30 reporters during the course of the whole day.

The NFL always seems open to innovation. Take the opener on Thursday. Now they take one game, make it special and have a celebration around it leading into a weekend of 'Kickoff Sunday.' That's great marketing.