710 Quotes by Sun Tzu

Thus the expert in battle moves the enemy, and is not moved by him.

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.

Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win

Momentum in engaging with stakeholders arises from nothing more than the expected and the surprising, yet combining them form more ways than can ever be known. Each brings on the other, like an infinite cycle. Who can exhaust all possibilities?

Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.

Know thy self, know thy enemy. A thousand battles, a thousand victories.

he who knows when he can fight and when he cannot , will be victorious .

The art of war is the art of deception.

Hold out baits to entice the enemy. Feign disorder, and crush him.