710 Quotes by Sun Tzu

When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal.

The enlightened ruler is heedful, and the good general full of caution.

Unless you know the mountains and the forests, the defiles and impasses, the lay of the marshes and swamps, you cannot maneuver with an armed force. Unless you use local guides, you cannot get the advantages of the land.

Hiding order beneath the cloak of disorder is simply a question of subdivision; concealing courage under a show of timidity presupposes a fund of latent energy; masking strength with weakness is to be effected by tactical dispositions.

Generally, management of many is the same as management of few. It is a matter of organization. And to control many is the same as to control few. This is a matter of formations and signals.

Attack like the Fire and be still as the Mountain

If ignorant both of your enemy and yourself, you are certain to be in peril.

It is the business of a general to be serene and inscrutable, impartial and self-controlled.

The general that hearkens to my counsel and acts upon it, will conquer: let such a one be retained in command! The general that hearkens not to my counsel nor acts upon it, will suffer defeat: - let such a one be dismissed!