710 Quotes by Sun Tzu

Victorious warriors win first and then go to war, while defeated warriors go to war first then seek to win.

Regard your soldiers as your children, and they will follow you into the deepest valleys. Look on them as your own beloved sons, and they will stand by you even unto death!

To not prepare is the greatest of crimes; to be prepared beforehand for any contingency is the greatest of virtues.

Engage people with what they expect, it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment that which they cannot anticipate.

A kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.

A leader leads by example, not by force.

What discourages opponents from coming is the prospect of harm.

The best victory is when the opponent surrenders of its own accord before there are any actual hostilities…It is best to win without fighting.