34 Quotes by Susan Scott

These (disputed) methods haven't been widespread. Even Yahoo goes on TV to tell people to get on the Web. To reach the mass market, you have to go through traditional means.

People don't understand the technology and there's a lot of anxiety about it. There's so much bad press that it's past the point of educating the consumer.

People had given up trying to protect their privacy, but this will make them think about it again.

It's as if they can shadow you on the Web.

It's a numbers game - the more you send out, the more response you get.

The user should always be notified of what information is being collected by a particular company or Web site and what that information is going to be used for.

Our work, our relationships, and our lives succeed or fail one conversation at a time. While no single conversation is guaranteed to transform a company, a relationship, or a life, any single conversation can. Speak and listen as if this is the most important conversation you will ever have with this person. It could be. Participate as if it matters. It does.

The question is: Who owns the truth about what color the company is? The answer? Every single person in the company, including the entry-level file clerk, owns a piece of the truth about what color the company is. The operative word is piece. No one, not even the CEO, owns the entire truth, because no one can be in all places at all times.

At Sundance, Robert Redford begins meetings by saying, “I am inviting you to influence me. I want to be different when this meeting is over.