46 Quotes by Ted Schadler

Apple is not looking at the chip for differentiation. It's counting on its hardware and software for that. If anything, it's taking the line of thinking that the chip inside makes little difference to the quality of the computing experience.

Apple is fairly consistent in terms of its cycle of early adopters followed by other loyal Mac users.

Apple is a hardware company - they build software to sell the hardware. The question really is, Why not support the installation of Windows on their computers?

Apple has accomplished this in music because it designs end-to-end and because they entered the market with a digital rights management-protected product (read: iPod) when no one else did. But it was a one-off, not to be repeated in television, personal video, mobile communications or photography.

This is the first time that media companies and media executives are part of the show.

This is a basic rewrite of the client file system, and a significant improvement,

They know the strength of their differentiation. They're not about to give that up because some guys want to run OS X on other machines.

They have a great hardware product, but they've been shut off from businesses and consumers who want to run PC programs, and now they have the software that will allow that.

They established best practices for double-checking software for potential security flaws.