25 Quotes by Theodore Levitt

One should not focus on the differences between people but look for commonality and similarity.

A product is not a product unless it sells. Otherwise it is merely a museum piece.

Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill.

Organizations exist to enable ordinary people to do extraordinary things.

Though progress starts with the imagination, only work can make things happen. And work itself works best when fueled, again by the imagination.

You want to dig your well where you have the best chance of finding water with the least amount of digging.

A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action.

Ideas can be willed, and the imagination is their engine.