25 Quotes by Theodore Levitt

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.

Experience comes from what we have done. Wisdom comes from what we have done badly.

Creative people tend to pass the responsibility for getting down to brass tacks to others.

A consistently highly creative person is generally irresponsible.

In spite of the extraordinary outpouring of totally and partially new products and new ways of doing things that we are witnessing today, by far the greatest flow of newness is not innovation at all. Rather, it is imitation.

All organizations are hierarchical. At each level people serve under those above them. An organization is therefore a structured institution. If it is not structured, it is a mob. Mobs do not get things done, they destroy things.