265 Quotes by Tim Cook

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It’s an area of intense interest. I can’t say more than that.

And that’s what everyone at Apple is focused on – pushing forward and creating the future.

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.

If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you, I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.

A great product isn’t just a collection of features. It’s how it all works together.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.

Our competition is different: They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next? I can’t answer that question, but I can tell you that we’re focused.

My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.