265 Quotes by Tim Cook

The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.

Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.

I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently.

We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.

You don't have to choose between doing good and doing well. It's a false choice, today more than ever.

I've been thinking about 'The Jetsons' since I was a kid. But occasionally, you want 'The Jetsons' to come to reality. That's what Apple is so great at: Productizing things and bringing them to you so you can be a part of it.

I am very bullish on India because of its people, its culture, and the leadership. I love the culture and warmth of people.

Prior to the App Store, the chances of that happening, of somebody really young forming a company and in a period of no time really becoming a global provider of a game or something else, it really didn't happen. Now there are these success stories popping up everywhere.

Every time I meet Prime Minister Modi and listen to him and then see his actions, including GST, I see bold things that I don't see in any other place. I am super impressed and optimistic.