265 Quotes by Tim Cook

I think the most diverse group will produce the best product; I firmly believe that.

A back door is a nonstarter. It means we are all not safe... I don't support a back door for any government, ever.

Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.

Our values are that we do think that people have a right to privacy. And that our customers are not our products.

I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.

We think the government should be pushing for more encryption. That it's a great thing. You know, it's like the sun and the air and the water.

We don't collect a lot of your data and understand every detail about your life. That's just not the business that we are in.

We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.

The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is great for people, or otherwise, we wouldn't we doing it. If we were not proud of the product, we wouldn't be doing it.