265 Quotes by Tim Cook

I am who I am, and I'm focused on that, and being a great CEO of Apple.

Today, we are pleased to announce the biggest advancement in iPhone.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.

I love museums. But I don't want to live in one.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs, and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

You are more powerful than you think.

To whom much is given, much is expected. I do believe this. It's embedded in me.

You can only do so many things great, and you should cast aside everything else.