265 Quotes by Tim Cook

Excellence has become a habit.

I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

I don't really think anything Microsoft does puts pressure on Apple.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

I don't think Apple has to own a content business.

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.