265 Quotes by Tim Cook

In the long arc of time, you are only relevant if customers love you.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

You can't have a back door that's only for the good guys.

(Having mid-week games) is great. It's almost like the pros. With three games you need to get your rest and get your fluids. You also need to make sure you get your homework done, because you don't have every night free until Friday.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

We have to try to get back to basics. We've been watching lots of film to find our problems. We just have to focus on all the little things.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

We just took that experience and and ran with it.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.