16 Quotes by Tom Hicks

We're trying to put ourselves in the best position to win, period, if not this year, next year.

You don't even have to win a championship every year to draw the fans. You just have to show you're really trying.

We want to build with a core of great young players that we have and by adding to that core with the pieces we need to become a champion.

Our job is to give them an exciting product and make their tickets more affordable, which we're doing, and get them back to sample the product.

When I was in the leverage buy-out business we bought Weetabix and we leveraged it up to make our return. You could say that anyone who was eating Weetabix was paying for our purchase of Weetabix. It was just business. It is the same for Liverpool.

Pitching is a priority.

Liverpool will be the most profitable investment I’ve ever made,