142 Quotes by Tony Hsieh

Your brand is your culture.

Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Don't be cocky. Don't be flashy. There's always someone better than you.

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.

Zappos is a customer service company that just happens to sell shoes.

The best businesses are really ones that can combine passion, profits, and purpose.

Help shape the stories that people are telling about you.

Things are never as bad or as good as they seem.