15 Quotes by Tony Ponturo

It makes perfect sense for us to be a major part of the Super Bowl broadcast. It is viewed by more than 90 million people -- the vast majority of whom are adult beer drinkers.

The NFL is a strong sport and a strong marketing asset these days.

If you can have Molly Sims, the Sports Illustrated swimsuit issue and a Budweiser on display, I think that should nail us the 21- to 34-year-old. It's ideal.

Clearly, we believe in the image of the Olympic Games, the competition, the high-end quality of the whole event. We want to associate our brands with that activity and have now for over 20 years.

You want to find more and more of the one-on-one kind of marketing approaches - much more close, intimate to the consumer. These subtle passions you try to reach out to.

The Cubs approached us with this opportunity, and it seemed to us a unique way to improve our presence in Chicago.