110 Quotes by Troy Carter

You have a huge demographic shift that's happening in America. Globally.

My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies of an album is frustrating.

A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors.

The primary plan is to let the music speak for itself.

I don't think we're out there aggressively looking for deals. Our strategy is that business follows the creative. We're not out there scouring the marketplace for opportunities.

Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good.

No one has bridged that gap between music and technology yet.

We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique.

There's less clutter in the beverage category than in the music category. A lot less clutter.