463 Quotes by Walter Isaacson
- Author Walter Isaacson
-
Quote
One of Job's business rules was to never be afraid of cannibalizing yourself. " If you don't cannibalize yourself, someone else will," he said. So even though an Iphone might cannibalize sales of an IPod, or an IPad might cannibalize sales of a laptop, that did not deter him.
- Tags
- Share
- Author Walter Isaacson
-
Quote
We kind of missed the boat on that," he recalled. " So we needed to catch up real fast." The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it find itself behind.
- Tags
- Share
- Author Walter Isaacson
-
Quote
I was voluntarily poor when I was in college and India, and I lived a pretty simple life when I was working. So I went from fairly poor, which was wonderful because I didn't have to worry about money, to being incredibly rich, when i also didn't have to worry about money.' —Steve Jobs
- Tags
- Share
- Author Walter Isaacson
-
Quote
Some people say, "Give the customers what they want." But that's not my approach. Out job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them.
- Tags
- Share
- Author Walter Isaacson
-
Quote
I don’t have any skeletons in my closet that can’t be allowed out.
- Tags
- Share
- Author Walter Isaacson
-
Quote
I discovered that the best innovation is sometimes the company, the way you organize a company.
- Tags
- Share
- Author Walter Isaacson
-
Quote
You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.
- Tags
- Share
- Author Walter Isaacson
-
Quote
Customers don't know what they want until we've shown them.
- Tags
- Share
- Author Walter Isaacson
-
Quote
Steve and I spent a lot of time on the packaging," said Ive. " I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
- Tags
- Share