74 Quotes by William Bernbach

All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.

A principle isn't a principle until it costs you something.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

Advertising is the art of persuasion.

Persuasion is not a science but an art

The difference between the forgettable and the enduring is artistry.

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.

Today's smartest advertising style is tomorrow's corn.

It's not just what you say that stirs people. It's the way that you say it.