74 Quotes by William Bernbach

The heart of creativity is discipline.

The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules ... but there's one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.

Rules are what the artist breaks; the memorable never emerged from a formula.