74 Quotes by William Bernbach

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

Let us prove to the world that good taste, good art, and good writing can be good selling.

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

Research can trap you into the past.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

It’s not just what you say that stirs people. It’s the way that you say it.

It may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.

Persuasion is not a science but an art.