212 Quotes by William Zinsser

People read with their ears, whether they know it or not,

The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.

You'll never make your mark as a writer unless you develop a respect for words and a curiosity about their shades of meaning that is almost obsessive. The English language is rich in strong and supple words. Take the time to root around and find the ones you want

If you write for yourself, you'll reach all the people you want to write for.

Decide what you want to do. Then decide to do it. Then do it.

Writing is thinking on paper.

Many of us were taught that no sentence should begin with "but." If that's what you learned, unlearn it - there's no stronger word at the start. It announces a total contrast with what has gone before, and the reader is thereby primed for the change.

I try to make what I have written tighter, stronger and more precise, eliminating every element that's not doing useful work. Then I go over it once more, reading it aloud, and am always amazed at how much clutter can still be cut.

Writing is thinking on paper. Anyone who thinks clearly should be able to write clearly-about any subject at all.