13 Quotes by Yoshihiro Maruyama

The key to success is how effectively we can make Japanese players understand that we have rich content and software line-ups. One of the key reasons for the failure of our first generation Xbox was lack of blockbuster titles which can satisfy Japanese players.

I just don't think there's any brand loyalty in the video-game business.

For players, it's all about the games. No one buys a game machine for its features.

The Japanese market is the most important key for the Xbox's global strategy. Microsoft is committing fully to its success in Japan. We will continue to make as much effort as we can to make the Xbox 360 successful in Japan.