134 Quotes by Yvon Chouinard

We choose to believe that the granite is alive. If life is movement, then rock – with its atoms flying around like stars in cosmos – is alive.

I think risk is important. I don’t care if it’s a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.

Why is a worm so effective? Because it is always moving.

The solution may be for a lot of the world’s problems is to turn around and take a forward step. You can’t just keep trying to make a flawed system work.

I say the last 10 percent of the way to perfection takes so much of your life that it isn’t worth the effort. This overzealous attitude is what creates religious fanatics, body Nazis, and athletes who are exceedingly dull to converse with.

Hire extremely independent, intelligent, and passionate people, not necessarily “experts.” Maybe three or four of my employees have MBAs, and those guys aren’t necessarily at the top of the food chain.

We’re not citizens anymore. We’re consumers. That’s what we’re called. It’s just like being an alcoholic and being in denial that you’re an alcoholic. We’re in denial that each and every one of us is the problem. And until we face up to that, nothing’s going to happen.

Nature doesn’t like empires. It doesn’t like accumulation in one place, it doesn’t like monoculture. It’s always trying to make diverse species. It wants to spread everything out. And we’re constantly trying to hold everything in.