134 Quotes by Yvon Chouinard


  • Author Yvon Chouinard
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    During the sixties, all the risk-type sports were very popular, because everybody was rebelling against their parents, or rebelling against the whole system. But those days are over. This is the day of conservatism.

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  • Author Yvon Chouinard
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    We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like stars in cosmos - is alive.

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  • Author Yvon Chouinard
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    ...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out it's doing something wrong, stop doing it.

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  • Author Yvon Chouinard
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    Climbing for speed records will probably become more popular, a mania which has just begun. Climbers climb not just to see how fast and efficiently they can do it, but far worse, to see how much faster and more efficiently they are than a party which did the same climb a few days before. The climb becomes secondary, no more important than a racetrack. Man is pitted against man.

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