I really want to do the unexpected, and I think that's what I did when I executed 'Long.Live.A$AP.' I wanted people to really see the message and that I'm an artist who not only has the capability of rapping, but of composing great music both for people of my generation and for people with different backgrounds.

I'm starting to find out that a lot of people that you wouldn't think listen to me really do.

So for me, fashion was about standing out as an individual - and it helped me get the attention that most people try to get with publicity stunts or by doing other crazy things. But I just let the attention come to me naturally, and I think some of that has to do with my fashion.

I've got so much in my brain and I want to change the way we think sometimes.