In a user lead model, users are bringing in their own technology... and you can build software then, around the user.

Every single industry is going through a major business model and technology oriented disruption.

We didn't really start the company to go build an enterprise software company.

You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.

Do things that incumbents can't or won't do because it's economically or technically infeasible.

Go after the customers that are working in the future, but haven't totally lost their minds.

In the enterprise you want to start intentionally small.

If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.

We're going from a world of customized software to standardized platforms.