Instead of courage' management guru Tom Peters recommends fostering 'a level of fury with the status quo such that one cannot not act.

When our commitment is wavering, the best way to stay on track is to consider the progress we've already made. As we recognize what we've invested and attained, it seems like a waste to give up, and our confidence and commitment surge.

The prospect of a certain loss brings the go system online.

When we're determined to reach an objective, it's the gap between where we are and where we aspire to be that lights a fire under us.

... superb presentations - start by establishing "what is: here's the status quo." Then, they "compare that to what could be," making "that gap as big as possible" - Quoting Nancy Duarte

Without a sense of urgency , people ... won't make needed sacrafices. Instead they cling to the status quo and resist.' - Quoting John Kotter