4 Quotes by Alan Cooper about design

  • Author Alan Cooper
  • Quote

    When your number one job is serving the needs of users, and some external force tries to divert your efforts to some other goal, your number one job now changes to removing that external force. It doesn’t matter if that external force has more economic or political power than you do. Your job is clear.

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  • Author Alan Cooper
  • Quote

    If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.

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  • Author Alan Cooper
  • Quote

    No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.

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