[T]he vast majority of human beings are not interested in reason or satisfied with what it teaches.

wordless conditioning is crude and wholesale; cannot inculcate the more complex courses of behaviour. For that there must be words, but words without reason. In brief, hypnopaedia.

Wherever a choice has had to be made between the man of reason and the madman, the world has unhesitatingly followed the madman. For the madman appeals to what is fundamental, to passion and the instincts; the philosophers to what is superficial and supererogatory - reason.

Eating, drinking, dying - three primary manifestations of the universal and impersonal life. Animals live that impersonal and universal life without knowing its nature. Ordinary people know its nature but don't live it and, if they think seriously about it, refuse to accept it. An enlightened person knows it, lives it, and accepts it completely. He eats, he drinks, and in due course he dies - but he eats with a difference, drinks with a difference, dies with a difference.