That is the wearisome part of business - there is no peace, no sense of certain, permanent achievement, no stability. The unexpected, and usually the awful, is forever happening.

Commercialism is the blemish on the fair face of American life. Fighting against the terrible conditions of the explorer and pioneer, our forefathers had little time to think of beauty. Hearts and heads became as hardened to the more gracious things of life as did their bodies against physical hardship. Little by little, as nature yielded before the dynamite of their wills, life began to express itself in the same hard terms, and the great commerce of a New World bent everything to its indomitable will.

The small perplexities of small minds eddy and boil about you. Confident from the experience that has led you out of these same dangers, you attack each problem as it appears, unafraid.

One must eliminate the traditional and cling to the essential.

Imagination is a valuable asset in business and she has a sister, Understanding, who also serves. Together they make a splendid team and business problems dissolve and the impossible is accomplished by their ministrations.... Imagination concerning the world's wants and the individual's needs should be the Alpha and Omega of self-education.