Feminism underpinned by political whiteness seeks power within the existing system, not the overthrow of the system itself. This is ‘lean-in’ corporate feminism, and the governance feminism that has put ‘femocrats’ in local, national and international bureaucracies. This feminism advocates for women on banknotes, but does not necessarily dispute the hands that the majority of these banknotes are in.

The response to naming and shaming is often what I call ‘institutional airbrushing’: neoliberal institutions and organisations obsessed with how things look rather than how they are merely remove the ‘blemish’ that has been exposed.

Media markets, like all markets, are profoundly nihilistic. Clicks, likes and shares are a multi-denominational currency. As long as they accumulate, as long as visibility (and revenue) is gained, it does not matter why. In other words, the media using sexual violence as clickbait does not imply support for feminist goals.

Colonial feminists are concerned with ‘liberating’ Other women, not critiquing colonial capitalism and its neoliberal successor. Colonial feminists condemn the burqa, but not the wars waged or fought by proxy in the service of resource accumulation, trade routes and pipelines, enabling and supporting autocratic and fundamentalist regimes.