I think you'll see these models co-exist. None of us can live in a world of just one business model.

It's a learning opportunity, about recognizing that none of us can live in a world of just one business model. This is an exciting test for us.

It's an opportunity for us to learn more about a different model. None of us can live in a world of just one business model. This is about the consumer, and how the consumers use all this new technology. It's consumer first, business model second.

It's really an opportunity for us to learn about a different model. It's more importantly recognizing that none of us can live in a world of just one business model.