So many voices are out there, both excellent and mediocre, do you have a credible solution for the needs of your target market or audience? … prove the authenticity of your substance. Do you have what it takes to make a difference? Whilst some come as talents, their development to excellence and maturity will not come without passion, resolve, productive work ethic and opportunity.

Who are you’ is a question of both substance and position. In other words, what is the authority of your voice, service, product or performance in relation to the needs of those you intend to serve? Secondly, have you defined and demystified yourself enough to be accepted as the solution of choice?

Have you positioned yourself to be reachable and accessible by those you seek to serve and make an impact on? Do they know where and how to find you, either physically or in the cyber realm? If they cannot reach you for whatever reason, then you have not done your homework, because you are supposed to have a strategy to reach them before they can even look for you! Otherwise someone else will meet them along the way as they look for you.

Sometimes you may feel like your life is submerged in life's relentless challenges, but you can develop the kind of internal substance in you that displaces every negativity, fear and self-doubt. Even if the challenges were bigger and heavy on your soul and life, the new attitude and belief within will displace every challenge before you - then the law of buoyancy will begin to force your challenges to be ejected out of your pathway to success.

At times the challenges will displace us or some of the things that are important to us. If we strengthen our belief system from within – those challenges must inevitably begin to float away and not take root or force us to sink.

Make a deliberate effort to feed your conscious and subconscious mind to achieve a well programmed mind frame, ready to succeed. Read the right material, watch the right material and listen to the right material. Practice and expose yourself to the right material so that you can form positive attitudes, positive feelings and positive habits. For each person, the right material is defined from their unique vision, mission, beliefs and values.

You feed the requisite substance through personal development efforts and position yourself strategically to allow the forces around you to create the path for your relevance and significance. You are not lifted by air, but by the substance inside you hitting the springboard of opportunity.

Even if you bury me underground and put a concrete slab over the hole – one day you will wake up to find a crack in the concrete with a tiny green sprout shooting through. When you see that shoot – that will be me!

Skills and special abilities will only grow if you practice more. You become a star-performer by doing. Let performance and production of desired results become a consistent habit associated with your personal brand.