Character may almost be called the most effective means of persuasion.

Pride, then, seems to be a sort of crown of the virtues; for it makes them greater, and it is not found without them. Therefore it is hard to be truly proud; for it is impossible without nobility and goodness of character.

Of means of persuading by speaking there are three species: some consist in the character of the speaker; others in the disposing the hearer a certain way; others in the thing itself which is said, by reason of its proving, or appearing to prove the point.

For it is not true, as some treatise-mongers lay down in their systems, of the probity of the speaker, that it contributes nothing to persuasion; but moral character nearly, I may say, carries with it the most sovereign efficacy in making credible.

Purpose ... is held to be most closely connected with virtue, and to be a better token of our character than are even our acts.

If you string together a set of speeches expressive of character, and well finished in point and diction and thought, you will not produce the essential tragic effect nearly so well as with a play which, however deficient in these respects, yet has a plot and artistically constructed incidents.

It is their character indeed that makes people who they are. But it is by reason of their actions that they are happy or the reverse.

We have divided the Virtues of the Soul into two groups, the Virtues of the Character and the Virtues of the Intellect.

Character is made by many acts; it may be lost by a single one.