Cereal is a medium through which we learn to confuse hunger with marketing.

The cereals marketed for children are consistently the most sugary and highly processed in the whole cereal aisle.

If food is a fuel, we should feel that the tank is emptiest when the longest time has elapsed since it was filled - usually in the morning.

Why is a bowl of frosted cereal loops with added rainbow marshmallows allowed to count as ‘breakfast’ and not ‘sweets’?