It is genuinely possible to reach the point where you desire broccoli more than fries and wholemeal sourdough more than sliced white bread.

Having other people try to fix you is one of the things that paradoxically holds you back from reaching that magical place called “After

Dietary change comes not from forcing someone to eat what they do not like, but in helping them to discover their own passions.

It may not feel like it, but you never lost your potential to change how you eat. The wonderful secret of being an omnivore is that we can adjust our desires, even late in the game. It won’t happen on the first bite.

Changing the way you eat is hard, but it can be done. Look at Japan.

There is a deep resistance to the idea of dietary change, at both a cultural and an individual level. And yet, you accept the premise that eating is a learned behaviour, it follows that changing eating habits must be - if not likely and certainly not easy - at least possible.

Soldiers, like footballers, are famously resistant to new foods.

Japan shows the extent to which food habits evolve.

Flavour principles change. Diets change. And the people eating these diets also change.