Indulgence makes a child fat. Restriction makes a child fat and unhappy.

The problem with lunchboxes is the problem with the way we feed children in general. Parents trust that anything they place in this magical box will be good for the child, because it comes with their love.

The sense that children need their own special foods that are uniquely appealing and altogether different from a mainstream human diet - like pet food - starts early, with commercial baby food.

When children are exposed through ‘sensory education’ to a wider range of flavours they start to love complexity and be bored by simplicity.