Personalized beauty is about each woman being able to create her own makeup routine that complements her coloring and style.

As a makeup artist, I learned quickly that the color of your lips affects the way a lipstick looks. If you see your friend wearing a great color, dont assume it will be right for you.

Concealers are like undergarments. They make you feel taller and thinner.

The right tools are just as important as the makeup itself.