It isn't enough to have had an interesting or hilarious or tragic life. Art isn't anecdote. It's the consciousness we bring to bear on our lives. For what happened in the story to transcend the limits of the personal, it must be driven by the engine of what the story means.

And now it was official: I loved REI more than I loved the people behind Snapple lemonade.

Within forty minutes, the voice inside my head was screaming, WHAT HAVE I GOTTEN MYSELF INTO? I tried to ignore it, to hum as I hiked, though humming proved too difficult to do while also panting and moaning in agony and trying to remain hunched in that remotely upright position while also propelling myself forward when I felt like a building with legs.

.. And now it was official: I loved REI more than I loved the people behind Snapple lemonade.