Commercial Art tries to make you buy things. Graphic Design gives you ideas.

Graphic Design for its own sake will never happen, because the concept cancels itself out — a poster about nothing other than itself is not Graphic Design, it's … makin' ART.

Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.

It's not Art. And Art is not Design.

Penguin Classic, with the orange bands at the top and bottom; and the Gill Sans thirty-sixpoint title, all caps, centered and medium weight, in black on the white band in the middle. One of the designer Tschichold's prouder moments, when he finally woke the hell up and joined the twentieth century.

Did they want what I wanted?Did they want to understand, to unlock it? To decode it? To glean, to touch, to learn, to get something, to proceed, to get somewhere, to graduate, to work, to thrive; to someday, sometime, finally earn the luxury, the permission to … stop, to stop all of this, to relax, and forget?

Twenty-six letters: Marjorie Morningstar or Ulysses. The man-made world means exactly that. There isn't an inch of it that doesn't have to be dealt with, figured out, executed. And it's waiting for you to decide what it's going to look like.

Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.

I really liked the design of Batman. I liked the concept. There's a lot more you can do with Batman than most other superheroes.