Since the age of Socrates, social interaction has been continually scrutinized, leading to a constant change in guidelines and rules for social conduct. As a result, societal parameters do exist surrounding how society defines proper behaviors.

As economies change, so do communication skills. From these changes, a need arises for new ways to incorporate a healthy social compass into our lives.

Trust is a factor in all communications, and civility reflects back to understanding and respecting our differences.

Acts of incivility against a person defending a faceless machine, beginning the slow decline of social interaction in the industrial age.

In business, trust is crucial. As a society, we recognize that services may vary, as the same person may not provide the service each time, and therefore, there will be qualitative differences with each service. This variation of service and varying expectations without clear communication can lead to acts of incivility.

Human interaction without clearly stated scope of service can create moments of tension and less positive results.

People may get mad at the person they purchase the service from if the service does not meet their personal standard.

So scope it out, and don’t shout it out!

Your word is your brand and if your word contradicts the quality of what you grow and sell, you will have difficulty in your community in the future.