The Master said, “A true gentleman is one who has set his heart upon the Way. A fellow who is ashamed merely of shabby clothing or modest meals is not even worth conversing with.”(Analects 4.9)

The Master said, “If your conduct is determined solely by considerations of profit you will arouse great resentment.

The Master said, “The gentleman understands what is right, whereas the petty man understands profit.”(Analects 4.16)

The Master said, “The gentleman does not serve as a vessel.”(Analects 2.12)

The superior man understands what is right; the inferior man understands what will sell.