Inspire them to want so much more than what's normal.

You must long for God more than normal. You must be willing to live to give, not live to gain.

Better a little with God than a whole lot without Him. Better to have fewer houses, cars, appliances, clothes, toys, and bills than to have the whole world and lose your soul. Better something paid for that's used and enjoyed and shared and worn out than something nice and shiny and new that won't be paid for until 2019 and that you're too stressed to enjoy. Better a little with the fear of the Lord than more of what everyone else has. Better than normal, instead of normal is best.

If you want to be different, if you want to be better than normal, then you must live differently.