We've learned the audience has grown older with the movies, so the PG-13 rating just played into the core of the audience.

The exit polls are great. Sixty percent of the audience were males. It was 50 percent over-25 and 50 percent under-25. We're going to hang around for a while. I think we certainly have a shot at $200 million.

As the audience has gotten older in time, faithful readers of the Potter books will remain faithful to the movies,

That's much higher than we expected. We're hoping that means the box office can go higher than an audience of just young males could take it.

The audience was primarily under 18 (with) slightly more males than females. The film crossed ethnic boundaries very well. Kids loved it and it will be around for a while.